Five Ways to Stand Out as a Great Doctor

Perceptive patients know that good character is a great reason to overlook minor annoyances, such as an unpleasant receptionist. Having a doctor with good character is also more important than bedside manner.

More on page 145

Your Practice Is Like A Record Store

Getting your name out there is the first step in successful word-of-mouth. And, in the absence of other information, when people are offered alternatives they’ll nearly always choose the more familiar.

More on page 143

Two Step Dental Marketing

Showing your TV commercial one time, running an ad in the newspaper once, or doing one mailing of postcards may not be enough to grab and keep your target audience’s attention.

More on page 116

Massage Therapists Need a Marketing Strategy

Many advertising tools used by massage therapists are used in a manner that results in disappointment. Learning how these advertising tools should be used in a well thought out marketing strategy is paramount to a successful advertising venture.

More on page 127

A Capacity Lesson from Dentistry - The Four-Handed Chiropractic Office

Four-handed dentistry became popular in the 1960’s and is a procedure that utilizes a dental assistant at the chair side of the patient with the dentist.

More on page 138

Your Dental Practice Won’t Grow Until You Decide What You Are

Posted May 11th, 2008

Turbocharge word-of-mouth about your practice with one simple decision.

By Chuck McKay

Some dentists live in a community where patients have very few other dentists to choose from.

Practitioners in that situation can be dreadfully uninformed about business, and still use their dental license to create a comfortable living. They simply hang out a shingle, and are inundated with work.

Most dentists, however, find themselves in more competitive situations. They have to face the same regulatory and legal issues, capital investment decisions, and marketing challenges faced by every other small business. More on page 151

How To Market Your Private Physical Therapy Practice

Posted May 1st, 2008

Choosing the people you’d like as patients is the first step. What follows is a simple step-by-step marketing plan for physical therapy practices.

by: Erika Trimble

If your goal is to have more clients and more freedom, and to build a truly prosperous business, this simple 5-step guide will show you how. Follow these steps, and watch your client referrals and revenues double.

1. Identify a target audience to which you want to market.

You cannot market to the world, so choose an audience which you know has a need for, and could derive great benefit from, your services. Consider who you truly enjoy working with, and what your special service strengths are. Then, identify your ideal clients: those who need your services, are easy to find, have the means to make the decision to use physical therapy services, and whose problem your services will solve.

2. Research your target audience to understand what they want and need.

In your research, find answers to these questions:

—what keeps your target audience from enjoying life fully

—what is your target audience afraid of

—what are their top three frustrations

—what trends are occurring in their businesses and lives

—what do they desire most

—where do they typically go for help?

When you have answers to these questions, you’ll know how to market to your target audience, what to say to them, where to reach them, and how you can help them. More on page 148